Which social network is better? The best social networks. Earning money on social networks

It is difficult to imagine the life of a modern person without virtual communication. Proof of this is the numerous social networks in which more than 60% of all Russians are registered. Chatting with friends, business negotiations, watching movies and much more has now become available on one site. In this article you will learn about the most popular social networks on the Runet and how to create your own account on them.

What is a social network?

A site on which you can create a personalized page is called a social network. The first online communication resource was created in 1995 in America under the name Classmates. It became the prototype of the future Russian-language Odnoklassniki website.

The real boom of social networks began in 2003, when the most popular services appeared - Facebook and MySpace. This phenomenon came to Russia several years later under the banner of the well-known VKontakte website. Since then, the number of users who have created their own accounts has only grown, increasingly displacing real communication.

Free social networks have helped take human communication to a new level, which is supported by high technology. After all, ten years ago no one could have thought that the Internet would replace real meetings and phone calls.

However, everything is not as rosy as it might seem at first glance. By registering on social networks, most people are running away from the real world. After all, in virtual reality you can put on a mask, try on a new role and be bolder. Unfortunately, not everyone can afford this in everyday life. Just a few years after the advent of social networks, numerous cases of psychosomatic disorders were recorded among users.

In addition, the danger of communicating on the Internet lies in the dissemination of personal and contact information. After all, anyone can find all the information about another person and use it for their own selfish purposes. Therefore, before registering online and posting information about yourself, you should think about whether this is really necessary.

The most popular network on the Runet is VKontakte.

The most popular social network on the Runet was founded in 2006 by web developer Pavel Durov. However, for the first year, registration on the site was available only to students of the St. Petersburg State University after confirmation of real data. But after identification on the network, it became available to everyone. Every year VKontakte only becomes more popular, and today the number of daily visitors has exceeded 70 million.

In order to become a member of the largest portal in Europe, you need Internet access and a mobile phone. Registration is carried out on the official website "VKontakte". The social network offers you to fill out a short form containing personal and contact information, after which you need to confirm your actions with a one-time code from an SMS message. Previously, registration was available without entering a mobile phone number, but with the advent of a huge number of fake pages, some restrictions were introduced by the VKontakte administration.

The social network opens up enormous opportunities for its participants. Immediately after registration, you can fill out your profile, upload photos and start searching for acquaintances, friends, relatives and work colleagues. Thanks to the site, you can always stay in touch with loved ones, listen to music, watch movies and just have a good time.

At the moment, VKontakte offers its members not only new developments among popular applications, but also internal currency. This will optimize the work of numerous online stores and help develop an economic culture within the project.

Mail.ru, or "My World"

This social network was created based on the Mail.ru search engine in 2007. At the moment, the resource is one of the three most popular sites for communication in the Russian-speaking segment. In 2014, the list of social networks Mail.ru was supplemented by the VKontakte resource, whose shares were sold by Pavel Durov.

The advantage of the Mail.ru portal, whose social network is available for registration to everyone, is its many convenient functions. For example, a global search engine, a question and answer service, weather, news, browser applications and much more. All this makes staying on the project as convenient as possible for work and entertainment. But the first place among all the portal’s services is occupied by “My World”.

The social network offers not only communication with friends, but also finding new acquaintances in communities, keeping abreast of world events and listening to your favorite music. Statistics show that the site is visited by more than 30 million users every day. The list of social networks is rightfully headed by Mail.ru. After all, it was she who managed to gather the maximum number of users on one resource.

Odnoklassniki.ru - a social network for finding old friends

The Odnoklassniki social network also owes its appearance to the company Mail.ru, which created it based on the prototype of the American Classmates website of the same name. The project was launched in March 2006 and continues to operate successfully to this day.

The resources "VKontakte" and "My World" are very similar to the site Odnoklassniki.ru. The social network also allows you to chat with friends, share photos and read news feeds. In addition, the site has many applications with games that will help brighten up your leisure time and take a break from everyday worries.

However, the main difference is the contingent of OK users. The social network is aimed at finding old friends and acquaintances. Accordingly, finding an army colleague or a former colleague on the site will not be difficult. Statistics show that young people aged 14 to 30 prefer to use VKontakte, while the older generation spends time on the Odnoklassniki website. The network was originally created to search for those with whom a person once sat at the same desk or skipped classes a long time ago. Apparently, this is why an unspoken rule of age division has formed on the Internet. And if you cannot find any person on VKontakte, then use the search on the Odnoklassniki website. The network has a convenient filter that allows you to indicate age, place of residence and work, hobbies and much more.

Entertainment resource "Photostrana"

The entertaining social network "Photostrana" is more reminiscent of a dating site than a portal for finding friends and relatives. The project has about 50 million users, the vast majority of whom are residents of the CIS countries.

Many note that the design of the American resource Facebook became the basis for creating the interface of the Photo Country website. The social network is indeed similar to its Western counterpart, although it is not as popular among RuNet users.

Most of the features on the site are paid. For example, in order to maintain your profile on the service, you need to constantly send paid SMS messages, otherwise your rating will rapidly fall. The system also offers you the opportunity to have your own pets and install various applications for communication and entertainment.

It should be noted that the resources “VKontakte” or “Odnoklassniki” are absolutely free, unlike the “Photostrana” site. The social network has not gained much popularity among Internet users. According to the majority, it is nothing more than another siphoning of money.

Blogging platform from Yandex

Social media lists generally do not include blogs. Although it was the blog that was originally created for online communication and information exchange. The Ya.ru service is a product of the largest search engine Yandex, which occupies a leading position in the Russian Internet.

Anyone can start their own online diary, to which only users of the system will have access. Thus, only his registered friends can read the author’s posts and leave comments.

A blog-based social network has its advantages, since a personal page is more like a full-fledged website. In addition, some blogging platforms allow users to subsequently purchase domains containing their content. This is especially true for bloggers with thousands of subscribers.

Registration on "Ya.ru" is free. After a simple identification procedure in the system, all functions from Yandex, including the electronic mail service, become available to the user.

Share your opinion on "Otzovik"

This project is a large social network for consumers. We all buy certain products every day, but we don’t even think that our opinion can help someone. The founders of the Otzovik project offer this opportunity to everyone. In addition, the opinion of each user is paid. This unique system has made the site very popular among housewives and young mothers who strive not only to communicate, but also to earn money on the Internet.

Registration on Otzovik is free. Simply indicate your mailbox address and WebMoney wallet number. Reviews with a large number of photos and voluminous text pay the highest.

On the site you can also invite acquaintances and correspond with friends, post personal photos and learn a lot of new things about products, services, new movies and music. For activity, the system accrues an additional coefficient, which subsequently affects the amount of payments. On average, active participants can earn up to 5 thousand rubles monthly, of which more than half of the amount will be passive income from viewing reviews by other participants. Today, not a single social network pays its members for communication on the site, so Otzovik is rightfully considered a unique resource.

Free social network "Privet.ru"

Not the most popular site for communication on the Runet, as confirmed by the official lists of social networks. However, those users who are registered on Privet.ru find the resource very convenient and functional. Lots of extensions, setting up a personal account, a lot of music and communities for communication - here there is everything that a real social network should have.

"My Page", which is the main section on the site, has various templates, which allows you to change the interface. This function is currently not available on any other communication resource. For example, to change the VKonakte interface, you need to install a special browser plugin. And even after installation, the changes will be visible only to the user himself, while on “Privet.ru” all friends can see the page design. The social network also allows you to share your news with the world, post photos and exchange comments.

Unfortunately, due to the unpopularity of the site, not many people register on it and the chance of finding a friend or former classmate is very low. If the project developers start promoting it and popularizing it among Russian-speaking users, then Privet.ru has every chance of becoming a popular social network in the CIS countries. It is possible that in the future the project will be able to compete with such social networks as VKontakte or Moi Mir.

Blog LiveJournal

The blogging platform LiveJournal, or, as it is commonly called, “LJ” (“Live Journal”), appeared back in 1999. Back then, no one knew about social networks, and people expressed themselves online through personal blogs. At the moment, bloggers not only share their ideas with the world, but also make good money from it by placing contextual advertising, referral links and affiliate program offers on their pages.

On the LJ website you can publish your own posts, create communities, share useful information and read articles from other users. Moreover, registration on "LiveJouranl" is absolutely free. When requesting popular phrases, almost all Runet search engines return articles with “LJ” on the first pages of the search. It should be noted that ordinary social networks are not so adapted to key queries, and it is much more difficult to find any information on them.

However, the site’s rating dropped significantly after 2011, when the resource administration began blocking users for biased reasons. Over the course of several years, the accounts of famous journalists, politicians and social activists were closed. High requirements for censorship of content on LiveJournal have caused users to switch to other resources, where control of the material posted is not so strict. For example, “My World” is a social network in which everyone can express their point of view on a particular issue. In most cases, the site administration will not ban him for this.

Foreign social networks

The lists of Runet social networks are also supplemented by foreign resources, on which a huge number of Russians are registered. The most popular of them is Facebook. It was this site that was taken as the basis for the current VKontakte. Facebook is an international social network where users from all over the world communicate. Registration in the system is free, but activation of the phone number and confirmation of passport data is required.

The MySpace website does not have a Russian interface, like, for example, Mail.ru. The social network is aimed exclusively at the English-speaking segment of users. Therefore, Twitter and Instagram are more popular among the Russian-speaking population. These resources allow you to post your photos and short posts online, which only your friends can see. The social network Instagram, for example, has gained enormous popularity thanks to filters that allow you to transform any image into colorful pictures. Registration on both sites is absolutely free and does not require user identification, as on “OK”.

The social network opens up many opportunities for Internet users. Now you can contact anyone via the Internet, and you don’t even need to know their phone number. Thanks to social networks, users open online stores and run their own businesses, find distant relatives and forgotten friends, make acquaintances and even start families. However, despite all the conveniences of high technology, we should not forget about real communication, which no computer program can replace.

The concept of a social network implies a site with a complex, multifunctional structure of relationships, communication, as well as the unification of a wide variety of people according to common interests or goals. If the first rubricator previously selected for you , then now our moderators did not stray far from this topic and presented social networking sites that have conquered the whole world and gathered hundreds of thousands of people under their banners. What criteria did we prioritize when compiling the rating? This will be discussed in this article.

TOP 20 Social Networking Sites: What You Need to Know

Many people have made themselves known on the Internet, but what was the reason for registering on this or that site? Why do users prefer the resources we have chosen? Surely, the popularity of the resource is not the only motive.

What priorities guided the selection of our specialists?

1. Availability of interesting opportunities and exciting games. Many spend their leisure time here or decompress their brains from hard work.

2. User safety. No viruses or other unpleasant surprises.

3. Limitless opportunities for meeting and communicating. Open access of questionnaires with the necessary information.

4. Simple and clear interface.

5. We selected only those sites whose creators do everything possible to make the visit for each visitor as convenient and comfortable as possible.

7. A reliable tool for business development is one of the aspects of a popular social network.

8. The ability to keep diaries and microblogs tempts most users.

9. A diverse service with an incredible number of functions and excellent technical capabilities.

10. Level of politeness and mutual respect between users. Maintaining correctness in correspondence.

11. No pornographic materials, high level of protection of personal information.

12. Absence of extremist materials and respect for copyright.

If you are looking only for the best social networking sites, the first rubricator has prepared especially for you an overview of the 20 most popular resources, which have already been selected by many as a universal means of finding people and communicating. Many of them say: "The best social network is the one that doesn't drag on". So take your pick!

Today people communicate more and more in virtual space. The Internet and mobile devices allow you to do this almost anywhere. The most popular social networks play the role of a kind of bridge between vast distances and at the same time a small state, each of which has its own rules.

Today people communicate more and more on social networks

The concept of a social network itself has already become quite blurred, since many of those virtual platforms that are called by this name are instant messengers, video streamers, video hosting sites, and photo hosting sites. But nevertheless, all these communities are recognized as social networks.

List of the most popular Russian social networks. networks differs from similar global ones. Mainly on the first two lines:

1. In contact with
2. Facebook
3. Skype
4. Google +
5. Viber
6. Facebook Messenger

This is the list we have for 2016.

VK.com

VK has traditionally been the leader among all other social networks in Russia and many CIS countries for many years. Last October, Contact turned ten years old, and it remains a virtual monopolist in the sphere of online communication among Russians. The average daily audience is about 64 million visitors.

Every year, both the mobile application and the web version receive new features that are present in other social networks. One of these was the appearance of “Stories”, with the help of which you can tell your friends and subscribers about your life in videos or photographs. In addition, money transfers and voice messages, familiar to many, appeared.

OK.ru is the fifth most popular Russian website. Odnoklassniki constantly steps on the heels of Contact: 51 million users per day - but nevertheless can never catch up with it.

This year on social media. networks appeared broadcasts from groups, money transfers, and the “OK Video” application. Odnoklassniki also tries to provide users with the maximum number of communication opportunities. It is worth noting that both sites: VK and Odnoklassniki belong to Mail.Ru Group.

Facebook

Facebook ended up in third place largely due to the existence of its Russian counterpart - VKontakte. Since it is more convenient for us to use Pavel Durov’s brainchild, and many have many more friends there, 6 million Russians log on to Facebook every day.

Skype

Skype cannot be called a full-fledged social network. network, since it is still deprived of many functions inherent in the same VK. The main feature of Skype has been and will be video calls. Yes, there are chats and the ability to add personal information, but most people use Skype specifically for video or audio communications.

Despite the emergence of such programs as Viber, WhatsApp, FaceTime, Skype does not lose its popularity. Perhaps because many are not yet sufficiently accustomed to new substitutes for the old, reliable program.

Google +

Google + is an unsuccessful attempt by Google to create its own social network. net. Unsuccessful because the popularity of Google + is decreasing every year. It’s only a matter of time before there are no users left there at all.

The most interesting thing is that Google + ranks fifth in our country. In other countries, it is practically not quoted at all due to low popularity.

The popular application is rapidly conquering the world. Today, WhatsApp is used by hundreds of millions of people around the world: the monthly audience is 1 billion. It is also quite popular among Russian users.

Viber

An analogue of WhatsApp with similar functionality. However, it is more often used to make calls than to exchange messages.

Viber is already beginning to lose ground after the emergence of such popular means of communication or social media. networks like WhatsApp.

Instagram is in eighth place, while in the world it is constantly in the lead and is located in the top five. This is a network that is used by a large number of young people. It finally became possible to consider it social after Direct appeared on Instagram - chat with users.

Instagram is gradually starting to outpace Twitter. On Insta, everything is built on sharing photos, on Twitter, on short messages.

Twitter has become quite strong in the post-Soviet space, but is beginning to lose popularity to Instagram, which is still winning new users. The monthly audience is 7.7 million people.

On Twitter, the main feature is small notes about their lives that users share with each other. Naturally, the creators did not stop there and added many more different features: chat, the ability to post videos and photos, likes and reposts - making Twitter a full-fledged social network. network.

Facebook Messenger

Facebook Messenger also cannot be considered as a separate social network. This is an application that allows you to chat with your friends.

However, despite this, Facebook Messenger found itself in the top ten most popular networks. The messenger has an arsenal of capabilities similar to Viber and WhatsApp.

How are things going abroad?

1. Facebook
2. Facebook Messenger
3. WeChat
4. QZONE

YouTube is also well known to Russian users, but in the world it is ranked second, and as one of the most popular social networks. networks. Billions of videos are watched daily on the site, and the number of accounts is 1.3 billion.

Well, perhaps in a few years YouTube will become just as popular here. The service at the moment mainly acts as a server for a huge number of videos, allowing users to create their own channels, comment on each other, and put “likes” or “dislikes”.

Tumblr appeared in Russia relatively recently and is just beginning to gain its popularity. While in the rest of the world it is already in the top ten. Its monthly audience is 555 million people.

This network is used mainly by young people. In it you can share various multimedia content. At the same time, the developers try to ensure its uniqueness.

The QQ and QZONE services are known primarily in Asia. This is a messenger and a social network, respectively. It is unlikely that if you go to them, you will find your friends there.

So, as you can see, in 2016 the lists of the most popular networks partially overlap. And even if they do not merge at all, it is clear that everywhere people follow the path of instant messengers and specialized applications in order to discard the unnecessary. Although traditional social networks still occupy the top.

According to statistics, in 2014, hundreds of entrepreneurs switched to the Internet and transferred their entire business to social networks from offline. What makes people develop business on social networks? How to increase sales? Where is it easier to trade and gather an audience? We will tell you about all the pros and cons, we will tell you where to start trading, because there is not only VKontakte! =)

Do businesses need websites?

Most successful entrepreneurs more and more often repeat almost similar words: “Now you don’t need a website for business, you create a group on a social network and it’s done!” Is it so?

We agree that...

Trading through social networks is interesting and profitable! You invest less and get more. Let's look at the statistics of the past year...

5 best social networks for business

1. In contact with- where would we be without him! There are hundreds of groups of businessmen here. You can trade anything! This social network gathers millions of audiences of people of all ages and views.
2. Classmates. Many people consider them not advanced =) But this is not true. If you want to sell products for people over the age of 40, then Odnoklassniki will help you.
3. YouTube... No comments here. Most likely, you are already in the know, especially after the recent webinar from the author of the SRGMarketing project, Sergey. It is known that before purchasing a product, potential customers want to watch a video about it and look at it from all sides. This is where your video will help!
4. Facebook– the best thing for entering the global market, it helps to make acquaintances abroad. Hail Zuckerberg! =)
5. LiveJournal– create a personal blog, diary, whatever, and start growing! Will it work? Well, if in 2014 10 million people got into LiveJournal, what do you think? But this is optional, because this site is losing its position a little.

What is the advantage of a group on a social network?

• Easy entry. To create a page and promote a product, no special skills are required.
• Excellent group quality helps to establish business on social networks. Template versions of pages are perfectly perceived by the public; you have the opportunity to distribute complete information about products and contact information.
• Well-established communication channels with clients – comments, messages.
• Easy contact and search for an audience - they added friends to the group, then their friends went and so on.
• Wide range of advertising and promotion opportunities.

There are many positive aspects! There are also disadvantages, but they are fewer.

• Simply entering a business has its downsides. It’s easy to create a group, so for one of your groups there will be hundreds of competitors, and the limited functionality does not allow you to stand out effectively.
• Limiting the social network audience. Not every potential client has a page. Although, the issue is controversial, given that 1 million people are on Facebook every day in our country alone...
• There may be a problem with specific products, since statistics suggest that people on social networks are only interested in fashion trends.
• Business on social networks completely dependent on these same networks. We tell you: it happens that a social network begins to lose its audience. You automatically lose too. If the host decides to charge group owners a fee, you are required to pay it.
• And you can simply be “squeezed out” by the “polite people” group . This happens, especially if you entrust the promotion to freelancers or people who are far from a professional view of this matter.
• You can't properly analyze audience behavior. Even if you have 1000 people in your group, and advertising attracts another 1000, then only 1 can become a client. On the site, things are different. There you can install a program - an analyzer.

conclusions

Groups on social networks are ideal for starting a business, promoting it and testing ideas! If you want to advance to a high level of business, we recommend creating your own website with good analytics supported by a well-promoted group. By the way, our team provides such services, albeit expensively, but with high quality. If you have any questions, you can write to us by email: info@site marked “Branding, publics”

Having created a website, we do not recommend leaving the group! This is an excellent additional channel of communication with your audience and potential clients. Take an example from large companies and societies - everyone has their own group on the network! Start developing! We believe in you! =)

The most popular social networks among Russian-speaking users are three projects - Vkontakte, Odnoklassniki and the world-famous Facebook. Each of them has its own advantages and disadvantages. But which site is better? Which of them makes sense to register your own page?

In this article we will compare all three projects according to a number of criteria important for visitors - convenience, entertainment opportunities, information content, and others. This will help beginners make their choice. So, let's get to know the comparison participants in a little more detail.

Comparison of social networks VKontakte, Facebook, Odnoklassniki

Now that you have a brief idea of ​​the projects, let's move on to their direct comparison. Let's start with the most important thing.

Popularity with the audience

Ease of interface and management

Information content

Social networks are now not only a means for finding people and communicating with them, but also an information environment. On social networks, users share personal experiences, exchange valuable information on issues that interest them, and so on.

Entertainment options

The modern social network is a real “food processor” of the entertainment industry. Resources of this type have already replaced many gaming sites, entertainment portals, and online cinemas. Why leave the social network if all this is already there?

• There is quite a lot of entertainment content on Facebook - music, videos, online games, applications. The only problem is that the administrators of the social network adhere to a strict policy regarding the distribution of unlicensed products, so you will not find any pirated media content there (and some people go to social networks just for it).
• Odnoklassniki provides its users with everything they need. Music, both licensed and pirated, is posted on the pages in tons. It's the same with video. There has also been progress with games - over the past year, the number of applications and games on Odnoklassniki has increased, and more favorable conditions have been created for developers of this kind of content for its production.
• Focusing on the youth audience, the VKontakte administration is simply obliged to provide users with the necessary functionality in terms of entertainment. And she copes with this task perfectly. Tens of thousands of applications and games of various types, a convenient music player, watching videos and listening to audio. A variety of legal and not-so-legal content. What else do you need for happiness?

Earning money on social networks

For most Internet users, it has long been no secret that not only their owners and those investing in development, but also ordinary users of these projects can make money on social networks.

• Facebook provides the opportunity to earn money for users of various qualifications - both beginners and advanced. The former can engage in primitive activities: paid comments, placing “likes” on posts. For the latter, broader prospects open up - promotion and promotion of communities, development of browser games and applications, organization of trade. And the list doesn't end there.
• Odnoklassniki has the most solvent audience on the Russian-speaking Internet, which makes them simply an ideal place to offer your goods and services. Create free applications with paid premium features, open your own online store, advertise your own brand - there are many options for earning money.
• On VKontakte, as on Facebook, there is more than enough work for users. And if we take into account the fact that the project is focused primarily on Russian-speaking users, making money with it is much more convenient and profitable than with its direct competitor. Particularly popular on VKontakte is making money by creating various communities and groups, on which advertising materials are subsequently posted and affiliate programs are promoted.

Mobile capabilities

Now there is a pronounced trend towards the “mobilization” of social networks. More and more people are accessing their pages from various portable devices such as tablets and mobile phones. Developers of social networks understand this very well, so they have taken care of ensuring the most comfortable experience on their projects for owners of mobile devices.

Let's sum it up

Analyzing the information written above, we came to the conclusion that that it is impossible to define a universal social network for all occasions. Everyone should choose the project that suits their interests. For example, if a person wants to be promptly informed about any events and receive first-hand information, then Facebook is most suitable for him.

If his choice falls on entertainment and games, then he won’t find anything better than VKontakte. And if you want to resume communication with people lost many years ago, then first of all you should look in Odnoklassniki.

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