How to create a personal blog on Instagram and learn how to maintain it in an interesting, competent and correct way? Where and how to start blogging on Instagram from scratch? How to blog on Instagram: ideas. What kind of blog can you write on Instagram? Like hack: how to conduct I

2. Minimalism is eye-catching

3. Do not use built-in Instagram filters.

4. Shoot more in natural light

5. Never make vertical/horizontal frames in pre-processing. This distracts the eye and the overall appearance of your IG becomes disorganized, fragmented and does not look like one whole. Instagram was originally designed so that photos on it were square. This is his feature and his design.

6. Try to do processing in the same style and the same program so that the page looks beautiful. vsco cam has many good filters, both paid and free. They were designed by professional artists, which is immediately obvious! And there is always the opportunity to correct your photo.

7. Make your shots contrasty, but always soften them when editing. Find unusual angles and interesting details.

8. Don't be afraid to put food out there. Photos with aesthetic cakes always get the most likes.

9. Don't be afraid to experiment with shots and composition! Especially if you run Instagram with your own pet, try to come up with interesting “tricks”)

10. Communicate more with your subscribers) don’t forget to wish them good morning or a good day!

11. Subscribe to beautiful profiles, look at beautiful pictures every day, get inspired and learn about beauty!

12. I don’t know how to promote and advertise Instagram profiles. And I don’t recommend buying useless bots, likes, etc.
I can only give you a few pieces of advice: take photographs, strive for beauty, create a beautiful page, participate in competitions, sfs, read the @instagram profile, put hashtags, keep an interesting insta-blog and you will definitely be noticed! And the most beautiful profiles will definitely be found and added to recommendations!

In your subscriptions ( @i_love_inspire ) I have collected more than 1000 beautiful profiles, you can choose from them those who will inspire you for new shoots!

And here I want to show you some interesting profiles:

LINDALAUGHS- girl Linda from the Netherlands. In her profile you can find beautiful nature, fogs and horses

XUZZI- A guy from Mexico, a big fan of delicate pink shades!

KIRILENKOPHOTO- Alexey Kirilenko, a photographer from Minsk with excellent artistic taste!

JULIE_CALI- Girl Julia, living in the United States. Always creates a very beautiful atmosphere!

TEAFORBEAR - Original symmetry and wonderful photos!

ACMILOOK- Ekaterina, blogger, lives in California. Very gentle minimalist profile

DARINASHEVCHUK- Darina, photographer from Minsk

IRENCAKE- A beautiful girl Irina from St. Petersburg, who prepares incredible cakes and cupcakes.

VIRINKA- Irina, designer from Minsk and her cat Asya

AMKOTE- Mikhail Kumarov, photographer with a very interesting vision of everything around him

DARIABORONINA- Dasha, food photographer from Moscow. That example when food can and should be photographed!

ILYASIZ- Ilya, photographer from Brest. The most beautiful landscapes of Belarus in one profile!

MASHA_ZACHAR- Marusya Zakharova with her son Zakharka from the Krasnodar Territory. That is an example of how beautifully a simple family IG can be run.

ONLYMINIMAL- Dima, photographer from Ryazan. Very beautiful profile with photographs of nature and people. Minimalism Forever!

The most wonderful Belarusian Jack Russells - Canvas and Mona Lisa

THEDAYDREAMINGS- Victoria - student and blogger from Germany

MZATULIVETROV- Mikhail, photographer from Moscow. Lots of creative shots of landscapes and architecture

ROMCORE- Roman’s profile has a lot of beautiful nature shots!

CALIVA- Camilla and her incredibly beautiful photographs from Denmark

ANDDICTED- Andrea - photographer from Milan

Instagram blogs are especially popular today because they are designed for visual information that is most interesting to a wide audience. And their authors are rightfully considered opinion leaders. Is it easy to create your own blog on Instagram, where is the best place to create it and what popular blogs should you focus on?

I’ll go to Insta-bloggers, let them teach me...

If one of the greatest Russian poets of the last century were writing his masterpiece today, it is quite possible that an Instagram blogger would also get a place in his poem.

Running a successful blog on Instagram today is not only interesting and exciting, but also often profitable. Fashion bloggers on Instagram know that it takes a lot of time and resources.

We conducted a small survey among aspiring creators on Instagram, and here's what we found out:

We asked: How many followers do you need to have to be considered an Instagram blogger?

Our respondents from Russia, Belarus, Ukraine and Kazakhstan generally do not adhere to a specific and posting frequency.

from a computer. The best way to manage multiple Instagram accounts.

We asked: How often do you post on Instagram?

We offered answers to our simple questions for beginning Instagram bloggers who have more than 3,000 subscribers and at least 50 posts. Most of them primarily care about increasing their audience.

We asked: What goals are you focusing on?

We asked: Have you attended special courses or learned how to blog on Instagram?

These results are not surprising. But if you follow specific rules for maintaining an Instagram blog, then the same growth of subscribers can significantly accelerate. Here are the 5 main, if not the main, tips for running an Instagram blog:

1. Conduct an analysis your audience and determine their needs.
2. Compose detailed content plan. Calculate the frequency and timing of posting.
3. Download unique posts and, bright and interesting photos, video materials.
4. Accompany posts with text and stories. This will attract the audience's attention.
5. Use hashtags. They will help increase the number of your subscribers.

These are just the basic rules that a novice Instagram blogger needs to follow in order to and run a successful blog.

The first results will not keep you waiting. And it will help to evaluate the development of an Instagram page in detail and conduct a detailed analysis SMM service KUKU.io with useful metrics for Instagram analytics.

What do you think about it? Do you have any secrets for a beginner Instagram blogger?

We talked to the owners of the most popular Instagram accounts, who turned running this social network into a business, about what time of day is best to post, how to edit photos, and how much you can earn from it.

As we learned from the confessions of the popular Instagram user Essena O'Neill, whose story excited the entire Internet community, the life of an ordinary blogger is difficult and unprepossessing. There are no worries at all. But there’s nothing you can do: if you identified yourself as the owner of a popular account, get into the frame.

People with b O A large number of subscribers, including those from Russia, have long understood that Instagram is not entertainment, but work. And, like any job, there are responsibilities, regime, salary and, of course, the costs of the profession. If we already learned about the latter from the same Essena (although we do not claim that the girl made money using her account), then we asked the owners of popular Russian accounts about other aspects of the life of a professional Instagram user.

Yana Fisti

Account: yanafisti
Number of subscribers: 302 thousand.
On Instagram 1.5 years

Technical advice.
Since my profile is thematic, most of the fashion blog on Instagram consists of my fashion images and my stylist recommendations. In addition to them, there are selfies, landscapes, food, cosmetics, travel, accessories, backstage - all this, of course, in smaller quantities, but still there. From time to time I tell readers about places that I like and where you can have a great time. In this case, I always set geolocation and tags.

How many posts to publish per day?
On average, 1-2 photos, but sometimes it can be 6-7, especially when traveling.

What is the most productive time to post photos (morning/afternoon/evening)?
Previously, I tried to post during peak activity times - morning and evening. Now I publish when it is convenient for me and when there is such an opportunity.

On my phone I use Instagram itself for processing, since it now has enough convenient settings, as well as Aviary, Afterlight.

I can’t remember exactly what my first order was. At first, various brands and showrooms began to offer gifts, which, of course, was very pleasant at that time, since I simply did not expect that they would want to give me so many things. And I was happy to publish posts, tagging clothes and accessories that I like. After some time, there were too many of them, and we moved on to cooperation on a commercial basis.

I don’t want to name any number, but it directly depends, first of all, on the quality of your audience, and secondly, on the number of subscribers. The audience varies by geography, interests, age and purchasing power. For example, the effect of advertising in the account of a 16-year-old video blogger with a million subscribers will be significantly less than that of an adult fashion blogger with an audience of 100 thousand.

I agree to about 30% of offers because I respect my subscribers. We reject approximately 70% of advertisers for various reasons, but many advertise everything in a row, turning their profiles into trash. Each blogger has his own choice.

Every day we receive a lot of letters with various kinds of offers. Two out of three companies begin negotiations with an offer to send gifts. But gifts in exchange for advertising are already barter, and we try not to work on barter terms. Companies make money from sales, and their sales come from bloggers’ advertising posts—which means bloggers should make money too. If we started working with everyone through barter, we would have to rent a warehouse for gifts.

What is the strength?
Excited for life, for your work and sincerity with yourself.

Anastasia Nikonova

Account: pullya
Number of subscribers: 86 thousand.
On Instagram 2 years

Technical advice.
I don’t put any popular tags like #vscocam or #instagramweek because I’m lazy, but I know a lot of Instagrammers who use it; I tried it once, but didn’t see a strong effect. Only in rare cases do I use personal tags that I created myself or shared tags with my friends. This is convenient, especially for travel. At what time and how many posts per day to post - there is no single answer to this question; you need to study and analyze the reaction of your audience, taking into account that it changes over time.

What time of day is best to post?
Let’s say that previously my audience’s maximum activity was in the morning, but now, on the contrary, it is in the evening. Previously, I tried to post strictly 2 posts a day, morning and evening, but now I don’t follow this principle, I post when and as much as I want.

Some time ago, people reacted best to food, but I still continued to post still lifes, landscapes, and portraits too, although the reaction to them was much weaker. But over time, the audience has adjusted and perceives everything that I post equally well, so there is no need to focus on one thing.

If you want to choose some narrow content topic, well, that’s also not bad: look for yourself and what you like, because in any business the main thing is to do it well and from the heart. I always use geolocation: it is informative for subscribers and useful for attracting new followers, since there are always a lot of clicks based on geolocations. I myself love it when they add geolocation to photographs, and I don’t really understand people who make some great secret out of this - so that, God forbid, someone doesn’t find and photograph the same cafe or the same landscape.

Professional camera or smartphone?
Previously, I basically only photographed with my phone, but now I periodically post frames taken with my new favorite mirrorless camera, Olympus Omd Em5 Mark2. From this camera it is very convenient to transfer photos directly to your phone via Wi-Fi, and you don’t need to waste time on any pre-processing of the photos and transfer via a computer, I do everything on the phone.

Creative tips.
Always take photographs in good light, try to immediately take a beautiful picture. Light is your best friend in this matter. Take more photographs, improve your skills, learn to see the frame, in general - practice makes perfect.

Favorite filter?
I don't use filters and don't like them. They make all photos look the same.

What is the best way to process photos, if at all?
Those who like filters usually use VSCO, but I don't like it. I believe that there should be a minimum of processing, but, of course, a slight increase in brightness, contrast and sharpness will not ruin any photo. Just please know when to stop.

I love Afterlight, but now Instagram itself has enough processing options. For those who have chosen the path of filters, I would recommend not to get carried away with different ones; 1-2 basic ones are enough for your photos to be consistent in the same style.

How to attract an advertiser?
Do your job well, and the advertiser will come to you. The criteria for the attractiveness of a page are different for each advertiser, but there are certain factors that are important to everyone. The most important thing is conversion, that is, how many potential clients the company will receive by placing its advertising with you. To increase conversion, do not overdo it with advertising, only agree to really good offers. Nobody is interested in a page where every post is an advertisement: either washing powder or sunflower oil.

What was your first paid partnership?
It seems that this was a proposal to test a service for delivering a healthy eating program to your home.

How much can you earn on Instagram in a month?
On average, for a blogger with a number of subscribers from 50 to 100 thousand, placing one advertising publication costs from 10,000 rubles.

Money, gifts or travel tours?
I believe that any advertising should be paid for with money, but in exceptional cases, of course, you can consider barter. I would not call it a gift, because it implies a gratuitous action, and when in exchange for a “gift” advertising is expected from you, this is no longer a gift. So don’t treat it like a freebie, evaluate how much you really need this thing, whether it deserves you to advertise it. Travel tours - yes. But only if certain conditions are met, which you must already determine for yourself. I have quite a lot of requirements for this kind of proposals.

About a year ago, my account was included in the list of Instagram recommendations, then I received about 30 thousand subscribers in a week.

What is the strength?
There is power in movement.

Lina Kuznetsova

Account: linadelika
Number of subscribers: 224 thousand.
On Instagram 3.5 years

Technical advice.
The optimal number of posts per day is 2-3 pieces. I am for not cluttering up the news feed, but also not disappearing for a long time. I like to put only necessary hashtags, I am against putting the tags #beauty, #top, #moscow, #love: they won’t give you a noticeable increase in likes, but they will irritate your subscribers.

What is the best time to post?
In my experience the best— from 11 to 13 on weekdays.

What content goes best: selfies, food, landscapes, portraits?
I have an emphasis on travel, so people sign up mainly for landscapes and architecture. I like to mix it up with flowers, portraits and layouts (#flatlay).

Professional camera or phone?
At one time I shot exclusively on an iPhone and even wrote ONLY IPHONE in capital letters on my profile because they endlessly ask what the photo was taken with. But recently (about six months) I started adding photos from the camera to the gallery: I like it. The ratio is approximately 90/10 in favor of the iPhone.

Creative tips.
I like it when the profile is designed in the same style and color scheme. For me, Instagram is not a momentary account of life (install Snapchat and Periscope for this), but a beautiful gallery, a kind of photo album on the Internet.

What is the best way to process photos, if at all?
I love VSCO, Snapseed, Retouch.

What was your first collaboration like?
I don’t remember exactly, but something related to photographing food or a restaurant (three years ago I was a food photographer).

How much can you earn on Instagram in a month?
Directly depends on the number of your subscribers. From 100-150 thousand per month - easy.

Money, gifts or travel tours?
For me, 90% is paid advertising; I rarely agree to barter, only if I really, really want this thing or service. I don’t like travel/press tours at all. I went there twice, and each time it was pure hell.

When and why did your account become popular?
Over the course of a year, the first 10-15 thousand were collected thanks to the blog (which I have now abandoned), then the photos began to regularly appear in the top (there was such a popular page where photos ended up due to the growth rate of likes in the first 10-15 minutes after they were posted). Then the growth went very, very quickly, to about 120-140 thousand. Then this system was removed, growth slowed down, but the size of the audience already played for itself.

What is the strength?
It's about learning to accept and understand yourself.

Anastasia Volkova

Account: anastasia_volkova
Number of subscribers: 362 thousand.
3 years on Instagram

Technical advice.
It's better to post photos every day. Ideally, 1-2 photos, so as not to turn your subscribers’ feed into an endless album of your portraits. I don't use any hashtags other than personal ones. It is better to post photos during the day and in the late afternoon, when most of the subscribers are active or at least woke up (I have many subscribers from other countries).

Favorite filter.
Today - E4 in VSCO Cam.

Enough for new shoes.

Money, gifts or travel tours?
Advertisers rely on barter, which is currently quite popular in our country, and proudly call it “mutually beneficial commercial cooperation,” immediately mentioning that they do not have any budget for advertising. This is not serious.

When and why did your account become popular?
I initially had several platforms on different social networks, so all I had to do was provide a link to Instagram and tell everyone that I had registered there.

What is the strength?
In harmony.

Sofia Filippova

Account: sonchicc
Number of subscribers: 104 thousand.
On Instagram for over three years

Technical advice.
It is worth paying special attention to your audience. And here I mean not only maintaining a dialogue with subscribers, holding competitions and discussing pressing topics, but also the technical side of the issue - analytics. There are various services where you can track activity, audience growth, and even the territorial location of subscribers (iconosquare.com for example).

What is the best time to post photos (morning/afternoon/evening)?
During the day, in the first half (from 9 to 12), and in the evening (from 19 to 21). This is the most popular time among those who like to hang out on Instagram.

Creative tips.
A profile with unified content attracts more attention.

Favorite filter.
Most often I use S2 Effect in the VSCO application or play around with the brightness and structure settings in Snapseed.

What is the best way to process photos, if at all?
The complete package of Instagram's top programs is as follows: Facetune - for selfies, TouchRetouch - for retouching unnecessary elements in the photo, Cortex Camera - for super-quality pictures in the evening.

How to attract an advertiser?
Sooner or later, a brand will appear that will be interested in collaborating with you, although if you adequately assess your own success, you can not be afraid to independently offer your account to various companies.

What was your first paid partnership?
The first such proposal came from a company that sells caramel apples on a stick. Well, you have to start somewhere.

How much do you estimate you can earn on Instagram in a month?
It all depends on your own confidence, the price per post and the number of offers per month. Thus, popular accounts can bring their owner 30 thousand rubles per month, 50 thousand or more.

Money, gifts or travel tours?
For me, as a person who cannot see life without travel, the ideal cooperation is an invitation to travel tours. Nowadays, some brands give gifts without even asking for a photo in return, which I couldn’t even imagine about a year ago.

When and why did your account become popular?
A year ago, Instagram decided to make me a recommended user for the first time - to tell the entire community about Sonchik. So, the number of subscribers reached 30 thousand, and six months later I was again lucky to receive such attention. I still can’t understand how, why and why they did this, but it’s incredibly nice.

What is the strength?
It's cliche, but there is power in doing what you love and loving what you do.

The article will tell you how to become a blogger on Instagram.

Navigation

Today it is already banal to say that the world has changed a lot, and the Internet is an integral part of the lives of most citizens in developed countries of the world. Through the Internet we find out news, communicate with friends, listen to music, watch videos, etc. At the same time, one of the important attributes of our holiday on the Internet is social networks.

« Instagram» is a large popular social network used by gadget owners all over the world. As a rule, in " Instagram“Users post photos and videos to charm friends and acquaintances. The better you design your page in " Instagram” and fill it with good content, the greater the chance of becoming a popular blogger and even making money from it.

In today's review we will discuss how to make your own personal blog in " Instagram"and conduct it as competently as possible. You will learn how to start a blog, what ideas you need for this and how to become a successful blogger in " Instagram».

How to start blogging on Instagram: why do I need a blog?

If you want to know where to start your blog in " Instagram“, then the first duty is to give an unambiguous answer, why do you even need this? Knowing this, you will lay the foundation and on this you will develop your activities in “ Instagram" further.

So, let's highlight two main reasons why you should start a blog in " Instagram»:

• To do what you love, hobby. Many people outside of working hours like to indulge in one activity or another. Some make music, others travel, others are planning something else interesting. A blog as a hobby, in principle, has no boundaries in terms of creativity. You can create whatever your heart desires, self-realize and promote ideas that interest you.
• For the purpose of making money. Some work in a mine, some work as a president, and some work on the Internet. If you feel that your calling is to make money in the latest way, then start your blog in " Instagram"That's not a bad idea. This is not a bad idea if you can really offer your audience (and blogging is about working for an audience) something extremely interesting and exciting. You will devote all your time and energy to this. Get ready to approach this issue without exaggeration professionally and responsibly.

How to start blogging on Instagram: what content will I post?

How to blog on Instagram?

Now we come to the second fundamental question. You need to know what information you will post in order to remain visible to other users in the long term. In addition, photos or videos should be posted regularly, as if you regularly go to work or school every day.

Think about it: can you do this kind of thing all the time? Do you have enough information, imagination, and creative ideas? Indeed, to be a successful blogger in “ Instagram“, you need to have a creative nature in life. Each person must do his job, so to speak, “sit at his post.”

How to blog on Instagram?

Twenty good photos a month is not enough. But on the other hand, if you often post something mediocre, you will simply clutter the Internet.

We cannot advise you to post photos of any particular focus: cooking, nature, travel or selfies in unusual places. Choose what you like and what makes you really feel like a fish in water. First, take the time to study what popular bloggers do and what they post? Draw your conclusions on this basis.

How to blog on Instagram?

How to start blogging on Instagram: working with statistics

When you start growing your account, it will be very important for you to know some statistics. If we agreed to approach the issue professionally, then all your actions should be at the highest level. You will need to activate a business account and regularly monitor your page performance.

You will track statistics through a business account, which is registered within the social network. You can go to a business account from a personal account and evaluate the information that is in the “ Statistics" Here you will draw many conclusions for yourself.

For example, you will know how many users view your page, which photos or videos are the most popular from the audience's point of view, etc. This will let you know if you're going in the right direction with your content or if you need to change your strategy.

How to start blogging on Instagram: creating your account

How to blog on Instagram?

Designing your page in " Instagram", of course, is very important. Choose a unique name, preferably related to your topic. For example, if you know how to take photographs of the starry sky and, in general, are involved in astronomy, then you can name your page in honor of the person who first created an optical instrument - “ Galileo Production" But this does not mean that you cannot use your real name, you will just have to promote it later.

Choose an original photo so that no one else has a similar photo. Design a header: tell us about yourself, your craft, use links to your pages in “ In contact with" or " Facebook", if they are.

Well, and, of course, post beautiful unique photos. If you know how to take good photos, then consider that the matter remains small. If not, then it’s better to do something in which you realize yourself more successfully.

Where to start blogging on Instagram: promoting your account

How to keep your blog on Instagram interesting and competent, where to start?

And, of course, no less important step than all the previous ones. Do you want to become a successful blogger in " Instagram"? Then know that almost all successful bloggers are not only “ Instagram", but also on other popular platforms (" YouTube", etc.) are certainly promoting their account.

One of the ways of promotion is advertising. Advertise your account. Yes exactly. Don’t be greedy, don’t be afraid to spend extra money so that your account is advertised, for example, by other already famous bloggers. In this matter, two conditions will have to be met on your part: firstly, your account will have to be of interest in order for people to agree to advertise it; secondly, stimulate the person who is advertising you, warm him up with a coin.

The second way is to create beautiful drawings. If other popular bloggers really like your work, they will post your drawings on their page with a link to you. Act in cooperation: you give other recognized users some of your content, and they link to you when they post your work.

In custody

We have provided only brief instructions on how to start blogging in “ Instagram" But to start any great business, you need to study hard. You will need some more time and more information so that you finally learn how to competently and correctly lead your block in “ Instagram" Good luck!

Video: How to start your own blog on Instagram?