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The effectiveness of promotion by guards in RotaPost in numbers. Tips for placing guards and the concept of a guard Rotapost, what is the difference between a guard

Which, by the way, was organized and launched by a fairly well-known blogger in RuNet, Dimok (Dmitry Golopolosov).

Also, as far as I understand, Rotapost is now collaborating with another player in the eternal links market - . Placement orders also come from it, which seriously increases their total number in this exchange. Flow of applications for placement for my sites in Rotapost at the moment even exceeds what Gogetlinks and Getgoodlinks combined give me.

Opportunities of the Rotapost exchange

The platforms that are currently available on this exchange (there are about ten thousand of them) are to some extent represented in the analogues mentioned just above, but there are also quite unique offers.

But at the same time, I selected only those Twitter accounts that themselves had a high rating in Yandex.Blogs. These links cost from 5 to 10 rubles apiece, which, in general, is quite expensive, at least in comparison with the Prospero exchange, where on average I spent a little more than a ruble apiece on purchasing a tweet.

Although there are examples when sites with virtually no link mass, but with a huge number of tweets (viral activity) got to the Top for highly competitive search queries on Google. It is possible that there are examples of similar promotion for those who prefer to focus on Yandex.

Purchasing links through Rotapost on blogs on free blog hosting sites will not always be equally useful. For example, not so long ago all free blogs in livejournal began to have hyperlinks and search engines no longer take them into account when ranking. The same can be said about buying backlinks on blogs on blog.ru - a waste of money and time.

Adding sites to your cart and purchasing links from them in Rotapost

Using the left module with filters in Rotapost, you can select sites, for example, by the keyword you entered, or set the desired range for the site parameters that interest you. In general, it’s quite convenient and original - you can take into account any wishes.

In order to add the site you like to your cart, you can click on the corresponding icon located immediately after the price in the line with the resource you need. Or you can click on the name of the site and press the button "Add to cart":

In the same window, you can go to the donor site and evaluate its performance using the Rds bar, as well as look at its quality, frequency of updates, comments, etc. In the same way, you collect the number of donors you need to purchase backs in Rotapost and go to the cart using the item of the same name from the top menu.

Here you will need to use the button "Add" open the window for adding a new task for each selected site:

You have two options - use the data of a company created in advance (we talked about this a little higher in the text) or set the required URL and anchor links manually(personally, I always do this). For the last step, you will need to click on the “green plus” icon and then the corresponding fields (Url, anchor and description) will become active.

Enter the necessary data into them, and if this site supports the trading mode, you can try to reduce the cost of placement (by no more than a third). Although in this case the likelihood of the webmaster accepting your application is somewhat reduced (it becomes less interesting and tempting for him).

Add tasks in a similar way for all sites in the Rotapost basket, and then put a checkmark in the last column of those lines with sites for which you have already added tasks.

Then scroll down the page and click on "Buy dedicated". A certain amount of funds necessary to purchase these backlinks will be blocked on your Rotapost account, and webmasters will receive your tasks.

As you complete tasks, you will receive messages from Rotapost by email. You will need to select “Advertisers” - “Control Panel” in the top menu of the exchange and click on the inscription "For checking". As a result, you will see the tasks that webmasters have already completed.

Next to it there will be buttons to add to to speed up the indexing of the hyperlink you purchased. And if you have comments on the completed task, then click on the “Reject” inscription, write the essence of the complaint, and then click the “Return for revision” button.

If you have allowed webmasters to send you applications in the settings of your advertising campaign, then in the same advertisers panel (“Advertisers” - “Control Panel”) you will be able to view all incoming applications by clicking on the inscription “Awaiting approval.” Naturally, the appearance of a new application will be accompanied by a message to your email.

In general, there are a lot of settings in Rotapost, but it’s impossible to describe everything in one article. But I think that you will understand everything anyway, because the interface of the exchange can be called friendly and the process of selling or buying links to your site should not cause you any special problems or complaints.

Good luck to you! See you soon on the pages of the blog site

What is a guard and how is it useful for the site?

Postovoy is a small thematic text of one or two sentences with a contextual link to the advertiser’s resource.

The benefits of guards

A guard is essentially an eternal link surrounded by thematic text. And by placing links to our website on third-party resources, we increase the authority of our brainchild in the eyes of search engines. This, in turn, has a positive effect on the site’s ranking in search results, which is what we want to achieve.

Well, in short, the benefits of guards are as follows:

Increasing the authority of your site and, as a result,;
Attracting the target audience;
Increased sales;
Moving up in search results.

As you can see, guards are useful not only for promotion in the PS, but also for the development of the project in commercial terms.

Where to buy guards?

There are many exchanges on the Internet where you can buy guards. Some of them:

GoGetLinks;
Blogun;
Rotapost.

I will only talk about one, the one that I use myself - this is the Rotapost exchange.

Why do I use this exchange and not any other? Here's why:

There are many quality sites on my topic. There are, of course, not very good ones, but I check them in a special way, which I’ll tell you about a little later;
Acceptable prices. The prices for guard posts at Rotapost are really reasonable, which is very important for me, as a frugal person;
Convenient site filtering. Also not an unimportant factor;
Links are posted forever, which allows you to evenly receive weight from the donor.

The Rotapost exchange has many other advantages, but the above factors are important to me personally.

Registration and creation of a campaign in Rotapost

Let's quickly move on to registering in this wonderful exchange and create the first advertising campaign, within the framework of which we will buy the first guard.

To further work with the exchange, you need to create an advertising campaign. There is nothing complicated in this process, just click here (create a campaign) and fill out a couple of lines:

As soon as the process of creating a promotional account is completed, you will again be taken to your personal account, in the menu of which you will need to find the “Buy” item and select the “Sites” item in the drop-down menu:

This is where the search for a site (donor) for posting a post and adding offers from webmasters to the basket will take place.

Buying links in Rotapost

As I already said, Rotapost has a very well implemented site filtering system, with which you can cut off a large number of non-target sites and leave only the most necessary. I configure the filter for myself like this:

In this way, I weed out a large number of sites that I don’t need, leaving only the most necessary.

How to check the quality of the site?

It is not recommended to place too much trust in Rotapost data, so you need to check sites manually using special browser add-ons. One such add-on is RDS bar for Google Chrome and Mozzila Firefox. Enter the following query in a search engine: rds bar for (your browser); and install this update for yourself.

So, in Rotapost I came across, at first glance, a good platform with excellent performance:

However, when checking, it turned out that this site is under the AGS filter, which we under no circumstances need. According to other indicators, the site is ok:

Do you see how I emphasized the green and red numbers in the screenshot? So, these numbers show the number of incoming and outgoing links, respectively. If the red numbers are greater in value than the green ones, then it is better to avoid such a site.

Based on the results of a manual check of the site, I concluded that I would not buy a guard from this webmaster. I'd rather look for some other site.

Good afternoon, dear readers of the blog site. Every webmaster sooner or later thinks about the possibility of making money on his website, but the question arises how this can be done. With this article I want to start a series describing interesting services for earning money. One of these is the exchange Rotapost– a great opportunity to earn money and promote your resource. Owners of websites, blogs, YouTube channels or Twitter accounts can earn income from their sites by promoting others.

Anyone who plans to increase traffic can also count on this system and feel free to order the publication of their articles.

This material is written from personal experience, since I have repeatedly resorted to the services of webmasters. I can definitely say that this service, in my opinion, is one of the best, due to the ease of operation and a fairly large number of performers.

Enough preface, let's look at all the points in order.

The essence of working with the stock exchange

Let's say there is one popular resource with high PR. And there is a lesser known - recently created blog.

In order for a new blog to become more significant and traffic to begin to grow, it must be referenced by the same, more authoritative resource. Links from promoted sites (donors) to new ones increase the second “in the eyes” of search engines. This affects rankings and...

This is why the Rotapost.ru exchange was created. Of course, popularity will not skyrocket from just one referring domain. However, some values will change in a positive direction. For more successful results, it is recommended to constantly increase your link mass.

How Rotapost.ru works

From the rules of the exchange it becomes clear that Advertisers are customers, and Webmasters are performers. The first ones create an advertising campaign and look for high-income donors (you can read about this in the article of the same name). The second place information on their resources.

The system provides the following tasks:

Postovoy – a link that should be inside the thematic text.
A press release is a finished article that contains the url of a specific site.
A post is a full-fledged task for writing an article and posting this material on the site.
Tweet – a Twitter entry about the advertiser’s resource.
Retweet – repost a post on Twitter.
Link in video description on YouTube. No need to explain here. Everything is clear.

For each of these types of tasks there are certain rules and restrictions. The advertiser can use them or put forward his own conditions. And the Webmaster must choose suitable proposals and conscientiously implement them.

Registration process

To register with Rotapost, you need to fill out a simple form. Alternatively, you can use your account on one of the social networks.

Usually in such situations you receive an email with a link. Follow it and you can start working.
It all looks like this from the inside:

As you can see, all the tips have already been given. Therefore, the interface is quite easy to understand. And we will consider further actions in more detail.

How to make money using the Rotapost service

Rotapost.ru allows you to earn money by posting articles, Press releases, Posts, Tweets and Video descriptions on its sites.
Compared to other similar systems, this is a fairly loyal exchange.

System Requirements

Sites that are at least 30 days old are allowed.
All blog articles are assumed to be unique ().
The information is successfully indexed in search engines.
Posts are placed only on newly created content, and Posts are unique articles.
New information should constantly appear on the resource. Posts must include a date added.
Your Twitter account must have at least 30 followers.

The Rotapost service has stricter conditions for sites on free hosting and outside the RU zone.

Adding a site to the system

You can start earning money after adding a site. To do this, go to the “Webmaster” section and select “Add a site”.

In this field you can enter the address of your Twitter account or YouTube channel. Be sure to attach keywords (up to five are allowed). Advertisers will use them to find you. It is not recommended to enter long phrases.

Also in the Rotapost exchange it is possible to customize prices. If you have any difficulties with this, go to the “Buy” section, take a closer look at blogs with similar topics and TIC/PR indicators. Set it to about the same price.

A few days after moderation, applications from Advertisers will be received. You don’t have to wait for orders, but go to the “Sell” section and make an offer personally (which, in my opinion, is very convenient).

Rules for Posts, Press Releases and Articles

There are only three basic rules for a Guard:

Must be surrounded by text on a similar topic. This means that the link is always located in the article.
You are allowed to place only one link per article.
Publishing a link in a new article. It is prohibited to post Postova in old materials.

These rules are prescribed by the creators of Rotapost, however, they may be supplemented by the requirements of different Advertisers and, accordingly, differ from each other. It is important to read them carefully before starting work.

If you have received an application for a Press release, also read the terms and conditions. There is only one standard requirement for the assignment - the article must be announced on the main page and via RSS.

Post has a more individual character. The meaning is the same everywhere: requests are received to publish articles, and you fulfill them and receive money. If you receive an order for a Post, unlike a Press Release, you need to write it yourself.

According to the rules of the Rotapost.ru exchange, 7 days are given for implementation from the moment your site is confirmed by the customer. The verification may last up to 4 days. Once the work is approved, the money specified in the order will immediately be credited to your account.

Withdrawal of funds

The Rotapost.ru service withdraws earned money to WMR and WMZ wallets. To do this you need to save 100 rubles. It is allowed to make a transfer 2 times a month. The system charges a commission of 0.8% of the total amount.

In the section “My Account” - “Settings” - “Setting up automatic payments”, you can set withdrawal dates. This condition allows you to work calmly, without being distracted by the translation routine.

Don't overprice. Evaluate your proposal soberly. First, take a look at the prices of the Rotapost exchange from other Webmasters. Only then draw conclusions. If the resource is too young and has small TICs/PR, do not try to get more. This number will not work.
It is better to first develop your resource and only then start earning money. After creation, you shouldn’t immediately run to earn money, unless of course you want your project to be considered a link dump and it is aimed only at making money by posting articles. You can read about this in one of my articles.
The system provides for bargaining - do not miss this opportunity. When the Advertiser has given an order for a Press release for 200 rubles with open bidding, be sure to offer your prices. Prove that accommodation costs more.

Opportunities for promotion. How to place an advertising campaign

If you came to Rotapost.ru with the goal of promoting your site, open the Advertiser panel and create a task. First you need to organize an advertising campaign. Go to the “Advertisers” section – “Add campaign”. Call it whatever you want. Just so you don't get confused. Here you can immediately set your budget. This function is enabled at the user's request.

When the campaign is created, a control panel will appear where you can click on the green cross and “Create offer”.

This is the name of the function for adding a task to the system. Let's consider the proposal using Postovoy as an example.

In the "Link" field, enter the URL to the desired page on your site. You can come up with an anchor for it and write it down in the appropriate column.
Where it says “Comment”, enter your terms. With green plus signs (they are located in the picture below), the system prompts the standard requirements for the task. It is advisable to include them all. Then the likelihood that your resource’s performance will increase will be greater.
Announcing the guard on the main page is another important requirement that should be included on the Rotapost exchange. This way you can avoid placing the link in a place that is difficult for visitors to access.
Open the “Advanced Options” below and filter future donors based on your criteria. The service itself will calculate the number of suitable sites and exclude unnecessary ones.

Those wishing to include bargaining will have the opportunity to negotiate a lower price for the Postovoy. But this doesn't always work.
If you do not check the box: “Accept applications from Webmasters,” you will have to make offers yourself.
On Rotapost.ru you can limit the number of applications from one artist and do this within the framework of the current offer. This way, the Guards will be placed on different resources, rather than focusing on one.
When all the settings are ready, click on the “Create” button. A new offer will appear in the taskbar. You will track all the information in the “Advertisers” – “My Companies” section

Similarly, you can add tasks for Press Release, Post and other types of services.
To receive the first applications, top up your account in the Rotapost service. This can be done in the top panel of the site (section “Balance”). There is a “Top up” function.

Rotapost offers several convenient methods to choose from: using a bank card, via Webmoney, or via mobile phone. Other services are also available.
When the campaign launches, applications from Webmasters will be received. You will see them in the “Awaiting confirmation” item. There you can see the proposed donors. Each has its own characteristics. You can see what the site is like using the “Open in new window” link.

Independent search

In the “Buy” section you can independently find donors and send offers to their owners. There are also filters there. This makes it easier to find a site at the desired cost and other important parameters. Use keywords to quickly find a suitable donor. Make an offer to the Webmaster - click on the cart, which is shown next to the price.

A new window will open. Click on the “Add” button and offer one of your orders.

As soon as the artist posts information, you will receive a notification. All that remains is to check if everything is in place and approve the work.

Periodically check completed tasks. If one of the Webmasters deleted the material with your link, feel free to complain in feedback. Stay tuned for new sites to be added. This becomes important if you have already snapped up all the eligible donors.

If you came to Rotapost as a Webmaster, fulfill orders honestly and carefully read the conditions for each of them. If you are an Advertiser, try to carefully check the work done. Don’t forget to indicate all the requirements, and most importantly, the url of your site. This exchange provides excellent opportunities for promotion and earnings.

If you have any questions or suggestions for adding this material, do not hesitate to write in the comments.

Where to start... I’ll start from the beginning, I guess;) So, at the moment I am running 5 projects in Rotapost - 2 of my own and 3 of my workers.

Initial data:

Guards purchased: 341
Money spent: ~31000r
TCI of sites: 0–950, average TCI 45, mostly sites with TCI 20-50
PR of sites: 0-5, average PR 2.6, mainly sites with PR 1-3

And now the most important thing, indexing:

Indexing in Google: pages NOT in the index – 11 (out of 341), indexing – ~97%
Indexing in Yandex: pages NOT in the index – 75 (out of 341), indexing – ~78%
Attention! Look at the paragraph at the end of the post marked UPD.

Well, what do you say? I think that Google rules, but Yandex doesn’t!

Of course, in the list of analyzed pages there are those that experienced only one update (today), therefore, some simply did not have time to be indexed. But some pages that were in the index until today have fallen out, which upset me a little.

For some projects, I have intersections between sites, that is, those on which I posted guards for different projects. It turned out to be a good tool for creating a blacklist - sites with pages not in the index of several projects are being banned.

By the way, why I checked for indexing not the links themselves, but the pages. I buy posts only on new pages, so the indexing speed is faster, and the link that appears along with the publication is more like a natural link than a link that appeared after some time.

So, what else interesting can be extracted from the numbers...
You can calculate monetary losses for non-indexed pages:

Yandex losses: 6177 rub.
Google losses: RUR 779

These losses cannot be added up. In order to obtain the final losses, intersections must be taken into account. There were only three intersections, for 190 rubles.

Final losses: 6766r (~22% of the total budget)

This is bullshit, guys. I really hope, of course, that after a few updates the pages will be included in the index, but, nevertheless, it is already possible to analyze the results and draw conclusions about which blogs are worth buying links from and which ones are not.

What I said above more likely belongs to the category of “site efficiency”, and not to the effectiveness of promotion in general. If we talk about this, I believe that promotion with eternal links today is a more interesting option, more promising, especially for non-commercial requests.

Posters have many advantages over sapo-links, look more natural, are located on higher quality pages, are indexed faster, and often have links to the promoted site. Another good thing is that webmasters write a separate thematic post under the guard, not always, but 15-20 percent do just that.

Also a nice moment - pages with posted posts have their own PR. I noticed this just after the recent PR update, when I monitored all the donor pages, this already says a lot about the quality of the sites. This doesn't happen in Sape.

If we talk about the “request/loot” parameter, then, of course, it turns out that promoting each request is expensive (the cost of a guard is 100-300 rubles). More than once I have estimated the payback of “eternal” links - it turns out to be a year and a half or two. And if you are promoting your website or the website of the company you work for, in other words, everything that is not a client’s website with a monthly payment, all of this is profitable and necessary to promote.

My sites have been steadily rising to the top ever since I started promoting them by post. The only frustrating thing is the exhaustion of the blog resource, that is, if you need to buy a lot of links, it won’t work. But it's only a matter of time...

Today’s post is without pictures, but it’s informative and, I hope, useful. When I write a post about recommendations for purchasing guards through Rotapost, I will take into account the analysis of “bad” donors and talk about this in more detail.

Stay in touch and good luck!

UPD 07/18/2011: Today I carried out another check of backlinks using Yandex:
A total of 340 were checked (I don’t know where one link got lost during the check)
In index I: 306
Not in index I: 34
Total indexation percentage is 90%! (at the time of writing this post, we remember the figure was 78%)

Some beginners do not know what a guard is. Let's start with the fact that an article published on any blog is called a “post” (from English post). The term “guard” was introduced by the famous blogger Dmitry Davydov. Postal means one or two sentences containing a link that is posted for money.

Usually the guard is placed at the end or beginning of the post. Typically, bloggers sell posts either directly or through exchanges. There can be up to three guards in one post, but their allowed number may vary on different exchanges. So, you are allowed to publish only one guard in one post, but the prices here are maximum, you can post up to three guards in a post - the prices are minimal, you are allowed to post one guard in an article, and the prices here are average on the Runet.

Start making money - it’s not very difficult on guard duty

Do not place links on the main page;
Do not post more than one link in one post;
Be careful what sites you link to. The site should not violate generally accepted rules: porn, breaking the law, spreading viruses, etc. The quality of the site should also be good, for example, I try to place links in posts to normal-looking sites that have at least initial PR and TIC indicators, as well as an Alexa Rank indicator, preferably not much more than 1,000,000.
If you place links on blogs that are located on blogging sites (Livejournal, Liveinternet, Bloger), then try not to advertise that you are selling posts, as there is a chance of getting a ban from the site owners;
The topic of links to sites should be close to the topic of your blog.
It is advisable to make the guard’s text natural and you can even fit it into the context. The concepts of contextual link and postal link are different. That is, the contextual link should be placed specifically in the context of your article, and not as a separate post block.
Guards should be placed only in manual mode, without paying attention to the possibilities of automatic placement.

Prices for postal services depend on many parameters, for example, on the availability of the blog in catalogs and DMOZ, on the topic of the blog and on the desire of the blogger. I recommend setting the price for guards a little higher than the average prices on the exchange. This will weed out the freeloaders and give you better links. But, on the other hand, in order to sell more guards, you should slightly reduce the price for posting a guard. When selling guards directly, prices will depend on demand and your desire to earn money.

Follow the tips for posting guards and everything will work out for you.